Smith, Application Essay, 2014
1 Smith, Nike Conquer, Digital Media & Inkjet Print on Card Stock, 20" x 24", Self-Directed, 2014
2 Smith, Lava, Digital Media & Inkjet Print, 20" x 24", Final Project for Experimental Type - printed a poster for project however poster is not shown here, 2013
3 Smith, Jeep Sachplakat, Digital Media & Laser Print, 11" x 17", Project for Design Theory, 2014
4 Smith, Top 4 Touchdown Passers of All Time, Inkjet Print on Cardstock, 8.5" x 11", Publication Design for Experimental Typography, 2013
5 Smith, My Hotels, Digital Media, Self-Directed, 2014
6 Smith, directionoflava.com, Digital Media/Web Design, Website for Design for the Web, 2013
7 Smith, Graduation Invitation, Photography & Inkjet Print on Card Stock, 3.5" x 8", Self-Directed, 2013
8 Smith, Buck Camo, Lead/Ink, Digital Media & Laser Prints, 11" x 17" presentation print, Project for Visual Communications, 2014
9 Smith, Photography Final, Photography & Photo Prints, 8" x 10", Color Photography Project, 2013
10 Smith, Elite Masonry & Construction Lettermark, Vector Image/Inkjet Print on Cardstock, 15" x 15", project for Experimental Typography, 2013
11 Smith, Sketchbook Images, Charcoal and Conte on Paper, All Roughly 5" x 8", Sketches for Drawing I, 2012
12 Smith, "Untitled", Woodcut, 13" x 11", Project for Printmaking I (Color Print Self-Directed), 2013
13 Smith, Scholarship Application Essay
Link to Scholarship Application Essay
Thursday, February 6, 2014
Wednesday, February 5, 2014
1 Jeff Smith BFA: Nike Conquer
Inspiration, Sketch, & Color Study
In Design Theory, we did a project where we needed to create a Sachplakat style object poster. One of my original ideas was to do my poster about a Nike shoe. I chose to do a Jeep instead for the class but decided to do a self-directed, more contemporary object poster of the Nike shoe.
Tuesday, February 4, 2014
2 Jeff Smith BFA: Lava
In Experimental Type class, we were asked to do a final project. The project was pretty open as long as our projects were inspired by the work of a famous typographer. I chose to study Margo Chase and design a logo using her designs as inspiration. This is the identity I created for a surf/skateboard company called Lava. I also experimented with some branding for the company.
Monday, February 3, 2014
3 Jeff Smith BFA: Jeep Sachplakat
Sunday, February 2, 2014
4 Jeff Smith BFA: Top 4 Touchdown Passers of All Time
In Experimental Type, we were asked to create a four-page publication design plus a cover and we had to base the content off of significant numbers. I chose to design my publication around the record holders for number of touchdown passes thrown. This project taught me a lot about the anatomy of type, the difference between text and type, as well as many of the rules about publication typography.
Saturday, February 1, 2014
5 Jeff Smith BFA: My Hotels
Sketches/Studies
App Icon
App Screenshots
This design actually came to me really late one night when I had just laid down to bed. Luckily I got up out of bed and drew a quick sketch. This was a self-directed project in which I designed the identity for a made-up company which I titled, "My Hotels." This is a company that manages an app that allows people to view reviews on hotels, schedule a hotel stay, check-in to their hotels, rate the hotels they stay at, and keep a record of all of their hotel visits. I also created some branding of what the app icon might look like as well as what some of the app pages would look like.
Friday, January 31, 2014
6 Jeff Smith BFA: directionoflava.com
You already saw one Lava identity that I created...this was a logo design that stemmed from that same project but didn't really fit the mold for what I was doing. I liked this logo so much that I used it to create an identity for a completely different company and used that identity to create a website for Internet Design class. The company is a computer software company and the website is currently up and running. Feel free to click on the link or scan the QR code and check it out.
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