Jeff Smith
Visual Communications Emphasis
Throughout my portfolio building process I of course had the BFA in mind, but also the opportunity to apply for a scholarship. I take pride in being able to support my family and a scholarship would be a great aid to that responsibility. As I was preparing my portfolio for this application I was able to do a lot of self-reflection and comparison between my old and new work. It is amazing to look at my portfolio from last year and see just how much I have learned over the past several months. I feel that I have improved in many areas and that my portfolio has more breadth and depth than it did just a few short months ago.
Many hours spent studying the history of design the last few semesters has enabled me to not only gain a better understanding of our design history, but to recognize evidences of that history in today's world. My teachers have taught me how to apply these principles learned from history into my own work and it is evident that it has made my work stronger. I've done reports on individual designers such as Margo Chase (and created a company identity inspired by her work), I've completely dissected a typeface from ascender to descender, and I have sketched the same object hundreds of times just to understand it's organic form. Each of these tasks have helped me appreciate the work of early designers and enabled me to better understand the principles and elements of design.
One thing I've been introduced to this semester, thanks to my teachers, is how being a designer in the real world will actually be. I'm currently working on a project with Mark Biddle and a couple of other design students. It has been an eye opener to how working in design teams will be. I am grateful for that real-life experience and knowledge that is shared with me every day. I look forward to continuing my education here at Weber State and a scholarship will help keep my education on track. Thanks for reviewing my portfolio, I hope you enjoy it.
Jeff Smith
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