Studies
Elite Masonry & Construction is a small business on the East Coast. In Typography class, our assignment was to create a lettermark for a company whose current lettermark or logo needed a little work and I chose Elite. Our objectives were to create a lettermark that could be printed in black and white or color, was well-constructed, used typography to portray the company's message without using imagery, and had colors that represented the company. I chose the deep red to represent brick which is a common construction material and also to make the chimney stand out. I chose a neutral, yet unique shade of brown to represent neutral color schemes and building materials often used when constructing houses.
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